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eiighteen
Born as a spontaneous passion project with a friend, this candle brand was built on the simple idea of creating something fun, relatable, and entirely our own. The name is a direct nod to our shared birthday November 18th, with the double "i" cleverly representing the 11th month.
I wanted complete creative freedom, so I took the reins on the brand's entire visual identity. From conceptualizing the playful aesthetic to executing the overall branding, design, and product photography, building the brand from the ground up. We launched a fully functioning Shopify store and an engaging Instagram presence. While our busy schedules eventually meant putting a pause on production, eiighteen remains a vibrant, hands-on showcase of end-to-end brand creation and e-commerce design.
