Strategic America
Des Moines, IA
March 2014 - June 2014
☆ Collaborated on diverse multi-channel marketing campaigns, supporting the production and optimization of print and digital materials under tight deadlines.
☆ Responsible for executing precise layout adjustments, image resizing, and organizing extensive creative asset libraries to maintain seamless team workflows and ensure absolute visual consistency across all deliverables.
Freelance
Graphic Designer
August 2014 - August 2018
☆ Developed high-impact print and digital ads, logos, infographics, and email blasts, delivering compelling creative under strict tight deadlines to drive client business objectives.
☆ Maintained strict visual consistency across all deliverables by aligning creative concepts with individual client brand standards and operational timelines.
☆ Led multicultural outreach by serving as the primary Spanish translator for ad content targeted at the Dallas, Texas Spanish newspaper market, ensuring cultural accuracy and expanding campaign reach.
USA Today
Gannett Publishing
Des Moines, IA
Graphic Artist
& Digital Media Designer
Las Vegas, NV
September 2018 - April 2020
☆ Partnered directly with clients across various industries to translate their core vision into cohesive brand identities and multi-channel creative assets. Managed full project lifecycles from concept discovery to final delivery, producing custom logos, apparel designs, print collateral (flyers, posters), and digital marketing graphics (social ads, social media posts) that elevated visual presence and satisfied unique client goals.
AAMP Agency
Las Vegas, NV/Remote
May 2024 - August 2026
☆ Spearheaded creative operations for a remote team of three designers across high-volume digital, print, and branding projects, maintaining on-time delivery and strict quality control for some of the tourism industry’s largest brands.
☆ Directed end-to-end client strategy by translating complex campaign requirements into cohesive visual identities, elevating brand consistency and driving increased audience engagement for leading industry accounts.
☆ Pioneered cross-functional workflows with the web development team to align brand design systems with digital functionality, accelerating project turnaround times and reducing post-launch design revisions.
☆ Directed and mentored a distributed team of three designers by reviewing and approving all creative deliverables, fostering high team morale and boosting overall output capacity while maintaining top-tier design quality in a fast-paced environment.
May 2020 - May 2024
☆ Streamlined end-to-end creative operations as the sole in-house graphic designer by managing all print and digital requests from concept to delivery, consistently meeting tight deadlines while maintaining exceptionally high output quality.
☆ Engineered end-to-end brand identities for a diverse client roster, delivering tailored print and digital collateral that elevated brand recognition and met unique business objectives.
☆ Provided cross-departmental creative direction by supplying optimized design assets and guidelines to social media and web teams, ensuring visual consistency and cohesive execution across all campaign touchpoints.
☆ Bridged design and technical workflows by collaborating directly with web developers to build, maintain, and update WordPress websites.
Graphic Design Manager &
Graphic Designer
The Siegel Group
Las Vegas, NV
Graphic Designer
Text Marquee
October 2019 - April 2020
☆ Collaborated on the end-to-end production of multi-channel assets for a major hospitality and F&B portfolio—including Artisan, Siegel Hospitality Suites, Bagelmania, and Pinkbox Doughnuts—delivering cohesive print and digital campaigns that elevated property visibility.
☆ Contributed to large-scale visual rollouts ranging from environmental graphics (elevator wraps and property keycards) to day-to-day collateral (menus, brochures, and digital ads), driving brand engagement across all guest touchpoints.
PROFESSIONAL EXPERIENCE
A.A.S Degree in Graphic Design at Des Moines Area Community College
✿ Ankeny, Iowa
✿ Bilingual Spanish and English
✿ Adobe Creative Cloud
✿ Brand Identity Design
✿ Layout & Typography
✿ Print Production
✿ Digital Advertising
✿ Concept Development
✿ Art Direction
✿ Team Leadership
✿ Brand Strategy
✿ Project Management
✿ Client Communication
✿ Vendor Management
✿ janethpinon@gmail.com